Following its success last year, Sainsbury\u2019s has announced that \u2018The Great Big Fruit and Veg Challenge\u2019 will return to the Nectar app this summer.<\/p>\n
Running from Tuesday 1st June to Monday 28th June, the challenge uses fun, interactive targets to encourage customers to purchase more fruit and vegetables when shopping at Sainsbury\u2019s, by rewarding them with bonus Nectar points that can be spent at partners including Sainsbury\u2019s, Argos and Habitat.<\/p>\n
The in-app tracker will set each customer personalised fruit and vegetable targets to purchase in store and online throughout the 28 days, based on their typical shopping habits and the average portions of fruit and vegetables they normally buy. This will enable customers to earn points throughout the month as they head towards their grand total target, with the opportunity to earn over 750 points.<\/p>\n
In this year\u2019s challenge, each customer will also have the chance to collect up to eight product badges by purchasing a number of portions of specific fruit and vegetables, such as strawberries, tomatoes, and broccoli. By earning a badge, customers will also receive additional bonus points.<\/p>\n
In 2020, Over 450,000 customers signed up to take the challenge and a whopping 52.5 million portions of fruit and veg were purchased by participating customers during the 4-week challenge.<\/p>\n
Analysis conducted in partnership with the Leeds institute for Data Analytics and School of Food Science and Nutrition at the University of Leeds showed that Nectar card holders who took part in the challenge took home an extra 3.6 portions of fruit and veg per week during the challenge. In the weeks after the challenge those who took part continued to purchase more vegetables, with weekly portions up by 2.7 compared to before.<\/p>\n
The return of the challenge follows Sainsbury\u2019s new brand commitment to \u2018Help Everyone Eat Better\u2019 one plate at a time, which has replaced its longstanding \u2018Live Well for Less\u2019 motto. This change will see the supermarket encourage people to eat more in line with the principles of the government\u2019s Eatwell Guide1<\/sup>, in response to findings that just over a quarter of people in the UK manage to eat five pieces of fruit or vegetables a day2<\/sup>.<\/p>\n This new focus reflects the supermarket\u2019s belief that healthy and delicious food should be available to everyone and will see the retailer make it more accessible for customers to incrementally improve their diets while helping to reduce their impact on the environment3<\/sup>.<\/p>\n Mark Given, Chief Marketing Officer at Sainsbury\u2019s, commented:<\/strong>\u00a0\u201cAs part of our new brand commitment to Help Everyone Eat Better, we are bringing back The Great Big Fruit and Veg Challenge and giving customers the opportunity to earn bonus Nectar points when they purchase fruit and veg throughout June. We hope that by participating in the challenge, customers are inspired to pack in more nutritious food, while getting more out of their points balance. As a supermarket serving communities across the country, we have a responsibility to encourage our customers to eat delicious food that is healthier for people and better for the planet, and the challenge is one of the many ways we are doing this.\u201d<\/p>\n The challenge is available exclusively on the Digital Nectar app, allowing customers to monitor their progress through personalised updates in the app\u2019s dashboard. Those opting to take part will also receive inspiring recipe ideas, food waste and storage tips, sustainability and recycling information and much more.<\/p>\n To sign up to Nectar\u2019s \u2018The Great Big Fruit and Veg Challenge\u2019 and for more information about where to collect and spend points, visit\u00a0https:\/\/www.nectar.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Following its success last year, Sainsbury\u2019s has announced that \u2018The Great Big Fruit and Veg Challenge\u2019 will return to the Nectar app this summer. Running from Tuesday 1st June to Monday 28th June, the challenge uses fun, interactive targets to encourage customers to purchase more fruit and vegetables when shopping at Sainsbury\u2019s, by rewarding them […]<\/p>\n","protected":false},"author":3,"featured_media":16585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n