Sainsbury\u2019s has today unveiled its new brand commitment to \u2018Help Everyone Eat Better\u2019, as the supermarket retires its longstanding \u2018Live Well for Less\u2019 motto.<\/p>\n
This change will see the supermarket give customers advice based on the principles of the government\u2019s Eatwell Guide3<\/sup>, and comes as it is revealed that, currently, only a quarter of people in the UK manage to eat five pieces of fruit or vegetables a day1<\/sup>\u00a0, with many families relying on just six go-to recipes2<\/sup>.<\/p>\n Kicking off with an advertising campaign, voiced by Stephen Fry, Sainsbury\u2019s is encouraging customers to mix it up and try recipes that are made up of more fruit and vegetables over the summer, such as strawberries, kale, broccoli, peas, and beetroot.<\/p>\n For each of these ingredients, Sainsbury\u2019s is providing a delicious recipe to help customers incorporate them into their diets, including a\u00a0broccoli frittata<\/a>, a\u00a0kale filo pie<\/a>,\u00a0strawberry pancakes<\/a>,\u00a0pea pesto pasta<\/a>, and a\u00a0beetroot burger<\/a>. These recipes lend a hand to deliver realistic changes that will help customers have a greater proportion of fruit, veg and starchy carbohydrates.<\/p>\n The new focus reflects Sainsbury\u2019s belief that healthy and delicious food should be available to everyone and will see the retailer make it easier and more accessible for customers to incrementally improve their diets while helping to reduce their impact on the environment.<\/p>\n