Tesco and Plant-based Meat Brand Beyond Meat Launch New Ready Meal Range

Tesco’s exclusive plant-based Wicked Kitchen range is partnering with Beyond Meat to launch a line of frozen ready meals in the UK this week.

It’s the first time that Beyond Meat, which is known for its restaurant-quality vegan food, has collaborated with another food manufacturer in the UK.

Plant-based food continues to be the biggest culinary trend this century with current demand for chilled meat free food growing by nearly 40 per cent in the last year at the supermarket, according to latest Kantar data (March 2021).

But now Tesco is looking to further develop its frozen plant-based food offering with the launch of a new range of protein-packed meat free exotic dishes from around the world which will be offered through its exclusive Wicked Kitchen brand.

The move follows the supermarket’s pledge, last autumn, to grow its plant-based meat-free alternatives by 300 per cent by 2025.

Tesco Director for Plant-Based Innovation Derek Sarno said:

“Both Wicked Kitchen and Beyond Meat have worked hard to create excitement in the world of plant-based food in the UK and we are thrilled to be working with them on this new range.

“We hope that the launch of these new meals will encourage more people togive plant-based food a try. Early feed back from people who took part in food trials for the new range was that they did not believe the meals were vegan.”

“I brought Beyond Meat to Tesco a few years ago so it’s great to be collaborating again and working with them on these new Wicked Kitchen frozen plant-based meals.

Chuck Muth, Chief Growth Officer at Beyond Meat said:

“As consumers are increasingly looking to include plant-based meals in their diet, Tesco’s new ‘ready meals’ featuring Beyond Meat, offer a simple and delicious solution without having to sacrifice on flavour or convenience.

“We are proud to be the best-selling chilled plant-based burger at Tesco and look forward to continuing our partnership with one of the UK’s top retailers as we work to satisfy consumers’ growing demand for delicious, nutritious and sustainable plant-based meat across Europe.”

The four meals in the new range, which cost £2.75 each, are as follows:

  • Wicked Kitchen – Korean Inspired Bowl made with Beyond Meat
  • Wicked Kitchen – Naked Burrito made with Beyond Meat
  • Wicked Kitchen – Bangin’ Biryani made with Beyond Meat
  • Wicked Kitchen – Cowboy Chilli made with Beyond Meat

Recent Articles

Interview with the Introverted music specialist Amarrai Cabell

Hi, how are you and how did your musical journey start? Hey could be better but just getting through this thing we call life and...

Tesco Launch Campaign To boost uptake of flu jab and help save lives

Tesco Pharmacy, British Heart Foundation, Diabetes UK and Cancer Research UK, through their “Helping you to live healthier” Partnership, have joined forces to encourage...

Buying a House: City slickers Move to the suburbs in search of space

The impact of the pandemic on people’s lifestyles has driven stronger house price growth in areas surrounding most of Britain’s biggest cities, as buyers...

Twitter Is Refusing To Verify These Publications

The social media giant Twitter is no joke. With millions of daily users, keeping the platform clean is vital for the platform. This is...

Deep Review: Aviva Insurance

Aviva insurance is one of the more well-known names in the world of insurance in the United Kingdom. Around fifteen million people choose Aviva...